Message optional September 21, As devastating as they are, natural disasters are inevitable. In fact, natural disasters should serve as calls to achieve one of the most important outcomes: We have to plan more than one step ahead every step of the way.
History of Apple Inc.
Founding and incorporation The birthplace of Apple Computer. Apple's first product, the Apple Iinvented by Apple co-founder Steve Wozniakwas sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and wooden case.
It differed from its major rivals, the TRS and Commodore PETbecause of its character cell-based color graphics and open architecture.
VisiCalca spreadsheet program. Jobs then took over Wozniak and Raskin's low-cost-computer project, the Macintosh. Lisa won the race in and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.
Success with Macintosh See also: Timeline of Macintosh models The Macintoshreleased inwas the first mass-market personal computer that featured an integral graphical user interface and mouse.
InApple launched the Macintosh, the first personal computer to be sold without a programming language. The machine's fortunes changed with the introduction of the LaserWriterthe first PostScript laser printer to be sold at a reasonable price, and PageMakeran early desktop publishing package.
It has been suggested that the combination of these three products were responsible for the creation of the desktop publishing market.
Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple. Sculley found out that Jobs had been attempting to organize a coup and called a board meeting at which Apple's board of directors sided with Sculley and removed Jobs from his managerial duties.
After Jobs' and Wozniak's departure, the Macintosh product line underwent a steady change of focus to higher price points, the so-called "high-right policy" named for the position on a chart of price vs.
Newer models selling at higher price points offered higher profit marginand appeared to have no effect on total sales as power users snapped up every increase in power. The company lost its monopoly in this market and had already estranged many of its original consumer customer base who could no longer afford their high-priced products.
Later that year, Apple introduced three lower cost models, the Macintosh ClassicMacintosh LC and Macintosh IIsiall of which saw significant sales due to pent-up demand. InApple introduced the PowerBookreplacing the "luggable" Macintosh Portable with a design that set the current shape for almost all modern laptops.
The same year, Apple introduced System 7a major upgrade to the operating system which added color to the interface and introduced new networking capabilities.
It remained the architectural basis for the Classic Mac OS. The success of the PowerBook and other products brought increasing revenue. The magazine MacAddict named the period between and as the "first golden age" of the Macintosh.
Decline and restructuring See also: Created inthe project was designed to bring the Mac OS to a tablet — but was shelved in favor of the Newton. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets.
These were the high-end Quadrathe mid-range Centris line, and the ill-fated Performa series. This led to significant market confusion, as customers did not understand the difference between models.
Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts. At this time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO by Michael Spindler.
Despite being a financial flop at the time of its release, it helped pave the way for the PalmPilot and Apple's own iPhone and iPad in the future. The Macintosh platform itself was becoming outdated because it was not built for multitasking and because several important software routines were programmed directly into the hardware.
The Macintosh would need to be replaced by a new platform or reworked to run on more powerful hardware.Use this marketing plan example to generate sales for your small business.
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